mission is to leverage its strong brand in the insurance industry
and strengthen its image as the industry's leading developer and
provider of cutting edge online insurance technologies aimed at
broker dealers, risk managers, small business owners, and consumers.
company in a stodgy industry, AIG needed to overcome perception
and drive business online without undermining broker relationships.
In order to
do so, members of the LandersMadden team positioned AIG's chief
e-business officer as the "go-to" industry expert on online Insurance
technologies. We also publicized and promoted AIG site capabilities
resulted in ongoing coverage in insurance and technology trades
including Insurance and Technology, Technology Decisions, Wall
Street and Technology, Best's Review and Wired. Secured speaking
engagements on panels included Business Week's Conference on the
Digital Economy and AM Best's Annual Conference. Also, relationships
with key Industry Analysts including Jupiter, Yankee, Forrester
and Gartner, and a solid partnership with an international content
and marketplace site all ensued.
Financial | eMind